Software Developer
When I was building software for clients, I kept seeing the same thing happen.
A business owner would ask for something simple—an inventory dashboard, a sales tracker, employee scheduling. Basic stuff. But when I'd tell them what it costs and how long it takes, their faces would fall.
Weeks of work. Tens of thousands of dollars. And that's just to start.
I realized we were building the same tools over and over. Same patterns. Same code. But every business paid full price, like we were inventing the wheel each time.
Most couldn't afford it at all. They'd settle for generic software that didn't fit, or keep using spreadsheets, leaving valuable data locked away.
That's wrong.
Most business software was built for big companies in 2010. Enterprise-focused. Complex. Expensive.
Small businesses? Mid-market companies? They got leftovers. Tools that were too expensive, too complicated, or too generic to be useful.
And here's what really bothered me: nobody was using AI to solve this. The technology exists. But nobody was building an AI-first platform that actually understands business context.
So we're building it.
Frontal is simple: describe what you need in plain English. Our AI builds it for you.
No coding. No complex interfaces. No months of waiting. Just describe your business problem, and we generate a custom tool that fits your needs.
We're not adding AI to existing tools. We're building from the ground up with AI at the core. Every tool understands your business context, your industry, your data patterns.
And we're building it for businesses that have been ignored—small and medium companies that need powerful tools but can't afford enterprise prices.
Every business deserves access to the same powerful tools that Fortune 500 companies use. Not watered-down versions. The real thing.
The gap between what businesses need and what they can afford has never been wider. We have more data than ever, but most businesses can't unlock its value.
The technology is ready. The market needs it. We're building it.
Simplicity. If it's not simple, we're not done.
Intelligence. We're not just automating. We're making tools that understand your business.
Accessibility. Powerful tools shouldn't be limited to companies with big IT budgets.
Innovation. We're not building like it's 2020. We're rethinking how this should work in 2024.
Trust. Enterprise-grade security and reliability, built into everything.
We're early. We're building fast. We're working with businesses that share our vision.
But the mission is clear: democratize access to intelligent business tools. Level the playing field. Give every business the tools they need to compete.
This isn't about making software development easier. It's about transforming how businesses operate.
The future of business software is here. It's powered by AI. And it's accessible to everyone.
Join us.
Gabriel Fonseca
Founder & CEO, Frontal Labs, Inc.
gabriel@frontal.devWhen I was building software for clients, I kept seeing the same thing happen.
A business owner would ask for something simple—an inventory dashboard, a sales tracker, employee scheduling. Basic stuff. But when I'd tell them what it costs and how long it takes, their faces would fall.
Weeks of work. Tens of thousands of dollars. And that's just to start.
I realized we were building the same tools over and over. Same patterns. Same code. But every business paid full price, like we were inventing the wheel each time.
Most couldn't afford it at all. They'd settle for generic software that didn't fit, or keep using spreadsheets, leaving valuable data locked away.
That's wrong.
Most business software was built for big companies in 2010. Enterprise-focused. Complex. Expensive.
Small businesses? Mid-market companies? They got leftovers. Tools that were too expensive, too complicated, or too generic to be useful.
And here's what really bothered me: nobody was using AI to solve this. The technology exists. But nobody was building an AI-first platform that actually understands business context.
So we're building it.
Frontal is simple: describe what you need in plain English. Our AI builds it for you.
No coding. No complex interfaces. No months of waiting. Just describe your business problem, and we generate a custom tool that fits your needs.
We're not adding AI to existing tools. We're building from the ground up with AI at the core. Every tool understands your business context, your industry, your data patterns.
And we're building it for businesses that have been ignored—small and medium companies that need powerful tools but can't afford enterprise prices.
Every business deserves access to the same powerful tools that Fortune 500 companies use. Not watered-down versions. The real thing.
The gap between what businesses need and what they can afford has never been wider. We have more data than ever, but most businesses can't unlock its value.
The technology is ready. The market needs it. We're building it.
Simplicity. If it's not simple, we're not done.
Intelligence. We're not just automating. We're making tools that understand your business.
Accessibility. Powerful tools shouldn't be limited to companies with big IT budgets.
Innovation. We're not building like it's 2020. We're rethinking how this should work in 2024.
Trust. Enterprise-grade security and reliability, built into everything.
We're early. We're building fast. We're working with businesses that share our vision.
But the mission is clear: democratize access to intelligent business tools. Level the playing field. Give every business the tools they need to compete.
This isn't about making software development easier. It's about transforming how businesses operate.
The future of business software is here. It's powered by AI. And it's accessible to everyone.
Join us.
Gabriel Fonseca
Founder & CEO, Frontal Labs, Inc.
gabriel@frontal.dev